I recently signed up for cellular service with Verizon for a new iPhone and stand alone wireless access device (I telecommute and live full time in my RV so this is important to me). A few days later while in Costco I got to talking to the Verizon sales guy about the order I had placed online and was asking about my monthly bill. He then proceeds to tell me about his. He has a wife and 4 kids, each with a phone and I forget how many access devices he has. He showed me his normal monthly bill. I didn't notice a lot of details and just remember that it was more then $560! How many families today have a normal monthly phone bill like that?