Thinkin about buying new Jag

Didn't those have a high Honda content? Producing a car so schizo it needed a therapist instead of a mechanic?

 

I have owned a Fist 124 Sport Spider and an MG Midget, in the past, so a Jaguar would be a step up in reliability compared to them.

 

Well, it was “English” even if it was a jazzed up Acura.

 

This rebrand has consultant strategy proposal written all over it.

I can appreciate the fact that Jaguar wants to rebrand. They have been a coupe and sedan enterprise. The market is an SUV market and their SUVs have not done well. To boot, their customer base is aging out (likely onto or close to their last vehicle purchase) and so they want to attract younger customers. More to the point, their contribution to enterprise profit is negative. So, clearly, something must be done. Aha, hire consultants. Consultants come in and drop the following fix all template:

1. Focus on Gen Z and Gen Alpha: The fact that they can't afford new cars is to be ignored - we're telling a good story.
2. Move upmarket: You want profitable? Great. What's your nominal margin target and net profit target? Wonderful... some back of the napkin math... OK, all your cars now start at $125K!
3. Go all in on a niche: Cast aside what customers actually want and force behavior change along side extremely high prices and wedge yourself into the smallest possible slice of the market. Go where no one is going (but ignore why).
4. Follow the above 3 steps to filter our 99% of your TAM and send us a larger 10 figure check.
5. Congratulations! You've vaporized 100 years of brand equity and avoided the hard work of actually building a better, more competitive product.

Counterpoint: see Buick. Actually succeeding at a rebrand.

 

Yeap. Honda with a splash of Rover styling and English trim and leather.

His family also owned a Merkur which was cool af.

 

I have an 82 Fiat Spider 2000. One of the best cars I've ever had, in terms of reliability. I think the Bosch fuel injection had something to do with it. That, and not driving it for the last 15 years...lol.

 

One of my favorite cars of all time. Love those things.

 

Having wrenched on both of these a considerable amount, I think used kleenex might be a step up.

 

I was in my buddy's new Range Rover Sport over the weekend for the first time. Very nice vehicle, but I've heard nothing but reliability problems with them.

 

You sir are making baseless accusations. Any minute now you'll hear from the scores of Range Rover drivers who have enjoyed the pinnacle of automotive reliability.

Any... minute... now.......

 

@A. Barrister I know we talked about your 2000 in the past but heck if I can remember right now.
Color? What color leather? Manual?

 

Give your money to the dealer and then go get something reliable.
Will save you the 3 years of bitching about frequency and length of repair time.

 

Well, I would venture to guess that I could drive my Series 3 Land Rover around the globe. That is, if I didn't care about the complete lack of comfort and the 42mph cruising speed.

 

Had to look up which one it was. Pretty cool.

I actually love Land Rovers but as a Land Cruiser owner I have to talk shit. It’s in the contract.

 

Mine was a 76. It overheated with regularity, the brakes stuck routinely, the syncros into first went out and the heater core went out. Other than that, it was pretty good
It handled well, Looked great, red with a saddle interior, and went close to a hundred with the top down according to the Speedo.

 

Lucas and Morreli are the co-inventors of darkness.

 

https://www.roadandtrack.com/news/a...back-almost-3000-i-pace-evs-due-to-fire-risk/

 

Wrong thread, Fred.

 

Reading this thread is definitely discouraging in my search for an old small "sports" car. I've been looking at things like the MGA, MGB-GT, Triumph TR3/4/5/6, Midgets, Minis, etc. Considering a Karmann Ghia and by the sound of it, that would be an easy reliability win apparently.

 

Jaguar spreading lies. The most intelligent person on the planet when it comes to EVs has told us right here that EVs never catch fire just sitting there, it just flat isn't possible for it to happen.
Ever.