I really wish the toxic masculinity phrase was never hijacked. The intent behind it was that societal expectations were toxic, not that men themselves were toxic. Keep your damn beard, bulk up, shoot guns, fuck, enjoy your testosterone - but also leave men alone that don't want to do that. I've seen dudes here throw in the phrase "you're not a man if...." Fuck you. THAT is toxic masculinity. Some dude want's to crochet and/or watch another man plow his wife when he isn't racing - what business is it of yours to judge that? You can't gatekeep manhood FFS. (yes - the cuckhold judgement annoyed me - no I am not into that, nor is anyone I know) So anyway - there are some Ted talks on this subject that these #metoo bandwagon corporations really need to watch before they keep pulling this "keep me relevant" crap and looking like assholes.