Yes! Action shots of them opening the bags to pull out a cold one in the middle of the Corkscrew would be fantastic!
I would like to see the bags lowered to stock height and filled with ice and Milwaukee's Best. The racer has to stop twice during the race and chug a beer. If the racer goes off track or is forced to lay er' down the rider has to chug a beer before reentering the track. Every racer to finish the event gets a prospect patch. Wait.... I'm describing exactly what needs to happen at the next 100 races at home.
No rider can be referred to by their name on race day. They must do something in the pits the night before the race to earn their nickname.