Ducati's 30% off

notbostrom · Oct 25, 2008

Dave K said: ↑

I didn't miss anything but you did. Why would Ducati, Rolex, BMW or any Euro based, high end company devalue their product by lowering the price while the exchange rate is favorable? They don't flutuate their prices according to the exchange rates. Do the raise prices when the dollar is weak?

I deal in this world and when the dollar is down against the Euro I get slaughtered on profit points (given a fixed sale price of X and buying at Y). Strong dollar and I hold my price at Z gives me a better profit to weather a weak dollar.

Weak dollar/ strong Euro: great for exports.
Strong dollar/ weak euro: great for imports.

Econ 101.

Is Ducati NA paying in Euros or Dollars? I do both depending on the company and product. and Yen, Pounds Sterling, Krona. . .
Click to expand...

OMG Dave you don't get it. Ducati IS NOT LOWERING THEIR PRICE. It just takes less dollars to buy it from them. If they did/have/will sell a bike for 7500 Euros to the dealer network it used to take $11500 DOLLARS. With the current exchange rate Ducati sells it for the same 7500 Euros but it takes $9500 US Dollars to buy it. It has nothing to do with Ducati's price and everything to do with how many dollars it takes to by it from them...... Since Ducati NA has an NA behind their name and is an american company they are using dollars to but bikes or using euros the bought with dollars either way it takes 30% less dollars to buy anything in Europe than it did 6 months ago....

Dave K · Oct 25, 2008

Yeah and? I get it, cheaper for Ducati America IF they're paying in Dollars and not Euros. So? Should they leave off the last S for savings?

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Ducati's 30% off

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Ducati's 30% off

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