Yep. Flooding the airwaves. His brand is just not gonna play in most of the country. I'm from NY(damn yankee) and even I know this. His personality is like that of wood... and not good wood. Like OSB wood. Efficient yet completely unattractive. Anyone think that Warren/Sanders liberals are gonna come out for a coastal, elitist billionare? How about folks in middle America? Only Trump has been able to speak to those voters like he can. Of course, Bloomberg also wants to shread the 2A so there's that too. 0-1% chance this guy gets elected to anything.