My adwords campaign has been surviving on momentum for the last year or so since I lost my internet marketing manager. She was very good, but I invested a large amount of capital in her education. She decided to pursue a different career, which is totally fair, but the value proposition imploded. I want to contract someone this time around, primarily due to time constraints, but I don't want to use a firm. I'd prefer someone who works freelance whom I can 1099. I'm not having much luck so far, but this place is a bottomless pit of, uh... diverse skills. Anybody know someone in that business?
We kill with adwords. It replaced all other forms of advertising for a fraction of the cost. I went from spending well into six figures on marketing to 1/4 of that. I'm in a non-discretionary business however. I'd imagine it wouldn't be as effective in other industries, so your mileage may vary.