More riders?

Discussion in 'General' started by sheepofblue, Nov 18, 2022.

Page 3 of 11
  1. Mongo

    Mongo Administrator

    Something people keep missing is that compared to the old days there are more people riding bikes on track every day than ever before in this country.
     
    Mongo, Nov 21, 2022
    #41
  2. cortezmachine

    cortezmachine Banned

    ok so what you’re lacking is proper media exposure.

    If you guys were still operational here I’d volunteer my time to do all your social media and YouTube content to get it going.

    If I were you I’d find a younger millennials in markets you’re still functional to work on digital exposure and hit dealerships to try and do radio station like promo events. Even do discount or free first races for people buying lower displacement bikes.
     
    Last edited: Nov 21, 2022
    cortezmachine, Nov 21, 2022
    #42
  3. Mongo

    Mongo Administrator

    Again, the racers will race and they know who we are. While it would be cool for our current customers it would not bring in more. Granted I'd love the time to get all the early 90's footage on our YT channel.

    One area I do think we need to get better in is putting out there just how easy it is to do and how you don't need to be fast already. The last part though depends more on all of you out there - quit the bs about how you need to do years of track days and be at a certain level to go racing. It just isn't true and honestly doesn't matter.
     
    Mongo, Nov 21, 2022
    #43
    evakat, RRP, dave3593 and 2 others like this.
  4. cortezmachine

    cortezmachine Banned

    im sorry to say this but you’re operating on a 20th century mindset. MEDIA is what drives the urge to consume these days. Your races are a product. You need to think of it like one. I’d hate to see a series I love go away do to calcification
     
    Last edited: Nov 21, 2022
    cortezmachine, Nov 21, 2022
    #44
    Itey likes this.
  5. Boman Forklift

    Boman Forklift Well-Known Member

    Why not still do that? You weren’t racing anyway, just like we haven’t raced for many years?

    I don’t have the skill set or I would be doing it for my own business, but if you have the skill set, do it. You already derive a lot of benefit from this website and are connected to WERA.
     
    Boman Forklift, Nov 21, 2022
    #45
  6. cortezmachine

    cortezmachine Banned

    As I said I’d do it for free if they were still operated in so cal.

    to do it properly I’d have to do filming, photography, interviews, coordination with businesses and dealerships in the area. It would be basically another full time job that I’d be willing to do if it were geographically feasible.
     
    cortezmachine, Nov 21, 2022
    #46
  7. Mongo

    Mongo Administrator

    Nope.

    No amount of media is going to get a talker to grid up and become a racer. You are operating under a total misunderstanding of the difference between racers and non racers. I am not selling a widget that can be used in every home. I am not selling a sport that could be watched and enjoyed by anyone if they have enough interest and knowledge in it. I am not promoting how our service is better than the other hundreds of service providers in a city or region. I'm selling an experience that only a tiny handful of people worldwide want to partake in. I do need to get better communication with the handful of that handful who already are our customers and I do keep working on that. I do need to get it clearer on how to get involved for those interested although email works great as I can customize the answer to them, their bike, and what they're wanting to accomplish.
     
    Mongo, Nov 21, 2022
    #47
  8. cortezmachine

    cortezmachine Banned

    I understand where you’re coming from, I just think you’re being rigid due to age and ideology.

    Businesses…. ALL businesses have to adapt to the times or die… and you’ve said it yourself, you’re already down points against the competition. I love wera and I’m not trying to shit on you personally papa. But shouldn’t you be willing to try anything to save your baby?
     
    Last edited: Nov 21, 2022
    cortezmachine, Nov 21, 2022
    #48
  9. R Acree

    R Acree Banned

    Old people tend to do that. I should know.
     
    R Acree, Nov 21, 2022
    #49
    Banditracer likes this.
  10. Mongo

    Mongo Administrator

    Totally understand where you're coming from and the thinking behind it. Not remotely taking offense. As for saving the baby - it's actually doing pretty well all in all. Pulling back from out there sucked but it had to happen and things are expanding or maintaining well enough east side that we're hoping to try something different out west in 2024.

    On the promotion stuff I'm oddly enough not remotely rigid due to age. We've changed tons over the years and you're talking to me via social media site that predates most of the others and is still more than viable... But you're looking at this from a perspective where you're selling a service that tons of people need, much less want. What we do isn't normal sales and what you're saying would be great and would help promote us to the tiny handful over other orgs but won't get more people into the sport as a whole. People with that competitive drive know racing exists. As soon as they do any searching on racing motorcycles they will know of WERA.
     
    Mongo, Nov 21, 2022
    #50
  11. Mongo

    Mongo Administrator

    Physically rigid due to age I'll give you for sure.
     
    Mongo, Nov 21, 2022
    #51
  12. R Acree

    R Acree Banned

    Get off my lawn
     
    R Acree, Nov 21, 2022
    #52
    sheepofblue likes this.
  13. Mongo

    Mongo Administrator

    I can't find mine, been to old and achy to mow the leaves into mulch :D
     
    Mongo, Nov 21, 2022
    #53
  14. Itey

    Itey Well-Known Member

    Meaning find someone that can do the media stuff for you guys so WERA can appear to be interacting with the racers and the families that you are providing a product for. Post press releases, even if its just on your facebook page on the events of the weekend. Also, from my perspective WERA doesnt have a face, no one person that goes out and interacts with the people in the pits that represents WERA. The person that builds the community for the sake of the promoter. I dont think there is one single answer to getting more people involved in racing WERA but there are several little things that would add up. Just some feedback from my perspective over the last two years.
     
    Itey, Nov 21, 2022
    #54
  15. cortezmachine

    cortezmachine Banned

    see I don’t agree with that. Most People don’t know what the fuck they want, especially every dumbass walking into a dealership to buy a bike. If you work with dealerships to incentivize racing AND sales by offering free practice days on race weekends so they can have the experience. Maybe even keep some leathers and boots in different sizes for the newbs…. Youll create a heroin addict, as it were.

    create customers. You’re a drug dealer. Deal some drugs.
     
    cortezmachine, Nov 21, 2022
    #55
  16. Itey

    Itey Well-Known Member

    It would be much easier to deal with the trackday Orgs and bring those guys along. Plenty of fence straddlers that just need a small hand of help. Ive pulled 4 in the last year to the yellow plate crowd.
     
    Itey, Nov 21, 2022
    #56
    Boman Forklift likes this.
  17. cortezmachine

    cortezmachine Banned

    easy yes, but limited. There’s more people than ever rolling around on 2 wheels. You want them. Hell the grom(ish) and scooter market is MASSIVE now. Integrate those fuckers.
    But no matter how you slice it you’re gonna need modern promotional tactics.
     
    cortezmachine, Nov 21, 2022
    #57
  18. dsapsis

    dsapsis El Jefe de los Monos

    So, cortez: You seem to both have and assert a lot of organic ideas as really new and fantastic and effective -- across all sorts of domains. A real idea guy, so to speak. I ask: how have those worked out for you personally? It might be better to get your own sloop in order before taking on a schooner. The idea that the grom/scooter market is is deep well of roadracers to be tapped is, IMO, fishing in an empty pond. No offense, but I see you as all hat and no cowboy. :)
    (love me some metaphors.)
     
    dsapsis, Nov 21, 2022
    #58
  19. HPPT

    HPPT !!!

    People don't seem to understand how true that is. I experienced it when I was racing, I still experience it to this day. Can't even convince people "coaching" at track days to try racing. One I worked on for something like five years! The well of excuses has no bottom. I hope he's reading this. :D
     
    HPPT, Nov 21, 2022
    #59
    ChemGuy and Boman Forklift like this.
  20. HPPT

    HPPT !!!

    Lever 2.0, except it's all theoretical with this version. Lever tried stuff. :D
     

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    HPPT, Nov 21, 2022
    #60
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