https://www.formula1.com/en/latest/...asses-away-aged-78.8IH4SaZBqwwfCZWYe3XwJ.html Will the backing for motor sports and other crazy endeavors start to be cut back now?
You might see some small level of refocus, but the marketing strategy of these companies is pretty straightforward: Eyeballs on action sports. For the stuff we see on TV I don't think we'll notice the change. Maybe the professional kayakers are a little nervous, though. -T