Ah, Finks, they are okay. Go in, look at other higher dollar watches. If your goal is to eventually get a Rolex, tell them so. Then go look at the cheaper watches. Look at the one you want and and ask them the price. If you get 10% off on your first watch with them you aren't doing too bad. If you get more, don't dick them around and buy it. They hate when people work pricing with them and then leave "to think about it." If you negotiate and get a deal, buy it. If you don't, don't be afraid to walk away. You want to build a long term relationship with them. Tell them that.