Coke in talks to buy Monster Energy..

I get a nice uneasy feeling about this one... As one of the largest sponsors of motorsports, I'd hate to see what can happen as theris no brand presence in our spot from Coke.

From the logistics standpoint, it would be a plus for Monster.

Article:

http://online.wsj.com/article/SB10001424052702303916904577375900742730404.html

 

Coke Zero used to sponsor the Suzaka 8 hours and a bike or two at the IOM IIRC. But nothing of note on this shore.

 

Nothing will happen to the sponsorship. They want the brand to reduce competition. They'll buy the company and add the profits to the bottom line. Marketing VP's will have presentations on how the sponsorship helps the brands and how it's crucial to the business and so on.

After that, the brand will go on auto-pilot until profits turn south.

 

That makes this article more interesting.

Rossi to run a Coke sponsored Yamaha

 

Meh, seems like every time a "big" corp. buys a smaller one, the product goes down hill. Being a Monster drinker, I hope it doesn't happen..

 

never drank one and don't plan to...but as long as they don't change the Monster Girls' little skimpy outfits i don't care who owns them.

 

The Monster Rehab lemonade is really good. It is the only energy drink that I actually like.

 

Have you never heard of NHRA? Coke owns Full Throttle energy drink which is the title sponsor, before that it was the PowerAid NHRA series, another Coke brand....just sayin

 

As a "two a day" Monster absolute zero drinker, would love to see all the money I waste on it go to paying Mr. Rossi to race!

 

Coke is already the distributor for Monster.

 

A distributor....not THE distributor

 

Would also make sense why Spies hasn't been producing the first two races, eh?

 

*yawn*
This rumour hits a few times a year.

 

yeah usually to run up monster stock holders share price.

 

There is a Monster gas station in town. Do these exist elsewhere? I've never seen another.

 

Coke/ Sprite/ Coke Zero sponsored the 8 hours for like 30 years.

 

That $#!+ has gone up enough already, dammit. Looking back to right after 9/11... MNST was a split-adjusted .25/share. It hit 83-something today before settling down to the mid-70s, then tanking to the mid 60s.

Still, a 260-fold profit in ten years. I'd take that.

 

The deal is reported to be worth $11 Billion. Damn!

 

Yep and I also see how much Full Throttle sells. Does full throttle sponsor any big time players? Or is it a brand recognized across motorsports?

 

Yep....