I'll have whatever they're smoking

$110K

https://www.harley-davidson.com/us/en/motorcycles/cvo-road-glide-rr.html

 

Homologation special if I had to guess. Fucking sweet that they're gonna sell them, it's just a shame we'll never see any being ridden.

 

Okay, it has a fucking stereo? @motion is right.

 

I expect no less than 4 R's at that price

 

And a beer tap.

 

Does it come with front brakes?

 

Who's gonna buy a $110k road racing harley? The harley demographic is all wrong.

 

How many spare engines does it come with?

 

Yes but the first four letters of 'homologation' confuses the hell outta the non-racer people.

 

Wowowowow 70HP per Litre. Just like a Desmosedici or Superleggara. POWWWAAA!

 

As crazy as it seems they will sell every one of them.

 

Trying to sell 131 of them?

I was thinking it'd be funny for me to try and ride it at speed but I'm slightly shorter and I'm waaaaay heavier than when I wasn't worth a shit. A rat carrying a watermelon comes to mind.

 

They'll be sold out by the end of Bike Week.

 

What would it cost to build a Moto A bagger?

 

Hope you're right but 131 of them?

 

Number 1 and number 131 will be overpriced collector items

 

You can't underestimate this demographic and the money they're willing to spend on their 'Merican iron. I had a couple dudes rent Slingshots last summer that rolled up on their custom H-D baggers. Ohlins everywhere along with ALL the carbon fiber. They had these crazy hydraulics going where they didn't have to lean the bikes over to park... just push a button on the handlebars and some$shit happened underneath the bikes that self-parked them. Crazy. The F430 was parked in the parking lot and they said "Nice Corvette" so I knew they had more money than brains hahaha.

 

Is Harley mutating into a Buell or custom shop before our very eyes and trying to finally do something to stave off their exitinction? Story at 11. Or not.

From a business perspective... it's not such a far shot.

1) Assume there's like 300 million people in the US. Let's say 1 million own a Harley (not a crazy number) and that there's 100,000 Harley owners with the dosh to buy this thing.

2) Let's say 1% of those folks actually care about baggers racing and riding on track enough to buy one of these things. You've got 1,000 potential buyers and you only need 10% of those folks to actually follow through to move the 100+ units to realize $13M in revenue. Not bad for a Wednesday afternoon marketing exercise with parts you already bought for the racing team.

3)Now, if this POC works, you build a product strategy off of it you do that by adding (for starters) two more price points at say $20-30K and $40-50K or thereabouts and you start moving volume. You offload the heavy marketing lift to the teams (race on Sunday, sell on Monday) and you spend some light money widening the consideration funnel with the marketing dollars you already spent on the teams.

4) Then, move to an international audience via MotoGP, and you've just grown your potential buyer bases by many multiples.

5) Cash in.

 

Well, I guess it makes sense when you think about all those $70K West Coast chopper knockoffs that people bought 10 years or so back.

At least this thing is kinda cool.