FIM EWC 8h Spa 2025

Marketing isn't about telling that you basically created a monopoly. It's about telling the story you want.

That's good about the support. I've had to send questions over to them to get info. The last "engineer" we had, wasn't even a BS employee. He was a contractor that got emails from Japan. He was confused when I wanted to know operating temps for the slicks. He didn't know that info was helpful.

In spite of that, We figured out a bunch of things that make them work good. Ned Brown really helped us with that.

 

It wasn't always this way. Team defected because Bridgestone had the best product out there. Especially in the rain, as I remember. If you're winning because everybody wants to be on your tire, I think it's a pretty good story.

 

It's pretty impressive how many teams are on Bridgestone with how much Dunlop is supporting ewc teams. It's very reminiscent of the tire wars.