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Chromeburner is bankrupt

Discussion in 'General' started by Rene Bucek, Oct 16, 2024.

  1. Rene Bucek

    Rene Bucek Well-Known Member

    Just got off the phone with them. The site has been down for a few days now so I decided to call. They are going through bankruptcy and are unable to process any new sales or returns.



    Just a heads up.
     
  2. Bruce

    Bruce Tuck & Roll

    Bummer. I ordered a couple of things from them before because it was cheaper than buying here.
     
    Gixxerguy855 likes this.
  3. freedomgli

    freedomgli Well-Known Member

    Never heard of them. Seems they were an internet retailer of motorcycle riding gear based in the Netherlands. Seems many of their customers were people living abroad taking advantage of arbitrage due to forex and certain manufacturers who set different prices in different regions.

    The biggest risks of shopping this way are the general hassles of international shipping (delays, duty/ taxes, risk of damage or loss in transit, returns are cost prohibitive) and the general risks associated with buying any gray market goods (no manufacturer support). There is also the possibility of receiving counterfeit goods since you’re buying outside of the authorized distribution network. Supply chain integrity is a growing risk that affects every retailer from Amazon down to your local mom and pop motorcycle shop.

    When you say bankruptcy, I wonder if they’re liquidating (assuming they had any assets at all and weren’t just drop shipping everything) or if they’re simply reorganizing. Either way, makes me wonder why they weren’t successful considering the relatively low overhead costs of internet retailers vs. traditional brick and mortar stores. Is it something unique to Chromeburner or is there a general trend in the motorcycle apparel industry to be concerned about?
     
  4. motion

    motion Nihilistic Member

    I bought my RST 'Roo airbag suit from them because they were several hundred less than anywhere in the US. Glad I didn't have any issues.
     
    The Todd likes this.
  5. cha0s#242

    cha0s#242 Ignorance and prejudice and fear walk hand in hand

    Got my sweet X-Lite Ultra-Carbon WSBK edition there. One of the best helmets I ever owned. Prices were good but service was hit and miss.
     
  6. skidooboy

    skidooboy supermotojunkie

    Bought several Airoh MX helmets from them. Always great service, shipping was fast, and price was awesome. Ski
     
    Rance Taylor and DucatiBomber like this.
  7. Gixxerguy855

    Gixxerguy855 Well-Known Member

    Bought my Shark helmet from them without issue.
     
  8. motion

    motion Nihilistic Member

    I guess the prices were too awesomey
     
    evakat likes this.
  9. Smilodon

    Smilodon Wannabe

    Sure, NOW I hear about them.:rolleyes:
     
    Shenanigans and notbostrom like this.
  10. metricdevilmoto

    metricdevilmoto Just forking around

    In a race to the bottom, it's hard to win.

    That's why.

    Turns out that couple hundred dollar margin is what's keeping the lights on at those other places.

    You bought the cheapest option, not the option with the best customer service. You got what you paid for.
     
  11. Michael Hausknecht

    Michael Hausknecht Well-Known Member

    I bought a new Alpinestars suit and Sidi boots from Chromeburner, both at a time earlier this year when no one in the States had them, for prices comparable to dealer cost in the US. Delivery was prompt (about a week to the east coast) and I got what I ordered. Fed Ex paid the duty (about a $100) and I then paid Fed Ex I got an email from them earlier this week about their bankruptcy. They were very critical of some manufacturers undercutting their prices and selling direct to consumers.
     
  12. ahrma_581

    ahrma_581 Well-Known Member

    This is Cycle Gear playing the world's smallest ironic violin.
     
    dtalbott likes this.
  13. Yama-saurus

    Yama-saurus Well-Known Member

    Rumblings from yonder shores is that ChromeBurner is being absorbed by / into a larger "group".
     
    Shenanigans likes this.
  14. Resident Plarp

    Resident Plarp drittsekkmanufacturing.com

    The overheard isn’t relatively low, I can assure you.
     
    cav115 likes this.
  15. Rene Bucek

    Rene Bucek Well-Known Member

    They actually did have a storefront in the Netherlands.
     
  16. TurboBlew

    TurboBlew EeVee range testor and subsidy recipient

    is that to the sound of Bilt or Sedeci widgets in the background...
     
  17. lee955i

    lee955i The Traveling Gnome

    Story reminds me of MCA Licester back in the day. Got some amazingly priced Dainese stuff from them..
     
  18. dbgs05

    dbgs05 New Member

    I ordered from them twice. Bell Race Star and TCX boots. Both items arrived in 3 days. And were hundreds cheaper. Sad to see them go...
     
  19. Pneumatico Delle Vittorie

    Pneumatico Delle Vittorie Retired "Tire" Guy

     
  20. Pneumatico Delle Vittorie

    Pneumatico Delle Vittorie Retired "Tire" Guy

    Who's buying Bilt or Serdeci? Trackday nobs?
     

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