He was probably trying to stop the wind noise that had previously been flowing perpendicular to the new holes.
That ear shot would indeed make a great Verizon commercial. I would vote for the pictures with the stitches...
With fuel oil prices this year, I'd be watching that thing like a hawk, so it didn't get repurposed for it's original intended purpose!
Talk about a piss poor photoshop effort. Different font, different text color, different background color. I guess at least the font size is close enough. Obligatory Oddball Pic: