Interesting concept...my local favorite hardware store is big on Yeti stuff. I'd never buy that over priced crap but I am aware of it being there. I wonder what the store manager's reaction would be when I tell him to dump the Yeti stuff in protest to the Yeti/NRA conflict? My area is more Pro 2nd than most....
Thank you. It’s nice to get a list of who won’t get business from me moving forward. Personally as well as business revenue. I agree with blkduc.
Because I live in a part of the country where hunters and shooters live and they are huge Yeti supporters. Not supporting a shooting based charity will absolutely get their attention and will absolutely change their buying choices. So you were in a ridiculously liberal area and saw them buying a popular name brand product. Um, duh?
I'm sure they are - but I'm also sure they don't have the money or manpower or support to do the thousands of calls and emails in the period of time you mentioned to get the companies to do their overreaction. They reacted to the perceives problem due to media coverage. Sad since a lot of them get screwed by the media being wrong regularly.
The conclusions drawn in the report don't match the reasons the companies gave in the list in the same report. Even with the author claiming most did so due to complaints.
The thing of it is, the companies are stating it’s in response to consumer complaints but I would argue that the overwhelming level of complaints originate from the anti gun protesters than from their actual core consumers. I’m sure there is a cross over of both but it would be very hard for me to believe that Dicks is receiving a lot of complaints from the their core customer base, simuler with Yeti. 。 Wells Fargo is an evil company so they can suck it regardless.
More likely it is the head of the company that came from elitist schools rather than from those they claim to serve. After all they know what is good for you and are not above forcing it on you.
Anyone else get an email flyer from the NRA this morning with a Yeti cooler pictured as one of their 7 prizes??? LOL! I mean, I realize they probably have an inventory to unload but damn.
I think the difference is that I knowingly qualify my observations as anecdotal whereas you seem to think yours translate into a larger data set
Not related, just intel from the field: Apparently when Yeti has production defects there are extremely tight scrap controls so nothing escapes the facility. They don't want someone walking around with a defective cooler that someone thinks cost $1,000 with the name Yeti molded into it.
I didn't say a number of customers they would lose due to the decision did I? I said it was a bad marketing decision. For a company that was selling to hunters and shooters it is a bad marketing decision. Those who they appease will not buy enough product to offset the loss of the hunters alone. Anecdotal? Of course. Doesn't make me wrong...
Building the brand image is their main focus, has to be to charge what they do. Lose the cool factor and they're screwed. Just like happened to Oakley, still expensive but they're in line with other decent shades now.
The fact that RTIC posted the 2nd amendment on their facebook page this morning is quite amusing to me.
Oh yes, I under stand that. But in this industry...Things walk off the line if they are cool. It's difficult to control that without some tight reject processes.