Suzuki Q2 2011 – Profitable for the First Time in 11 Quarters

vonstallin · Aug 18, 2011

http://www.asphaltandrubber.com/news...sales-q2-2011/

A few Quotes:

Sometimes when reading the posts made on other motorcycle sites, or the comments by readers across the web, I don’t think there is a full grasp as to how bad the recession was for the motorcycle industry.

Granted company’s like Ducati, BMW, and Victory have shown remarkable growth in a down period, but their success, though due in-part to the failures of Harley-Davidson and the Japanese manufacturers, is limited on its bearing to the industry as a whole.
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Also making the rostrum of negative sales trends were the big bike markets of the North America (-12% / 15,000 units) and Europe (-32% / 33,000).
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Honda Q1 2011 Sales Up 13% – Revenue Down 3%
http://www.asphaltandrubber.com/news/honda-q1-2011-sales-revenue/

A few Quotes:

It would seem the motorcycle industry has found the bottom of the recession, with first quarter sales in 2011 showing 7% growth over 2010′s numbers here in the United States. Ducati has already posted strong numbers for Q1 2011, and BMW is posting its best quarterly results ever. Even Harley-Davidson is showing some signs of life with a 3.5% sales increase so far this year. However the good news does not extend to Japanese behemoth Honda Motor Co.’s motorcycle division.
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Honda sold 14.3 million motorcycles in what it calls Asian countries last year (17.7 million globally), a record for the company, and a figure that is 23% higher than the previous record, which was set last year (another horrible year for the motorcycle industry we might add). Compare that staggering quantity to the 1.3 million units sold in China (the largest single country for Honda sales), 261,000 units sold in Europe, and 210,000 in North America, and the true value of the growing Asian economy becomes apparent.
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Reading between the lines on these figures though, it’s all but certain that small-displacement machines are where the real money is in motorcycling. In fact when you look at the markets that large-displacement bikes are traditionally sold in, i.e. North America, and to a less extent Europe, you see corresponding losses on sales compared to 2009. This is not a coincidence.
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Overall USA sales....
http://www.asphaltandrubber.com/news/first-half-2011-motorcycle-sales-figures/

John29 · Aug 18, 2011

http://www.roadracingworld.com/news/article/?article=41492

Cloin · Aug 18, 2011

First URL in your post got abbreviated, Von.

socal · Aug 18, 2011

The target market for japanese bikes is faced with a higher unemployment rate. They also have no access to credit.

vonstallin · Aug 18, 2011

Cloin said: ↑

First URL in your post got abbreviated, Von.
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sorry...

http://www.asphaltandrubber.com/news/suzuki-sales-q2-2011/

funny...
"suzuki" keeps getting deleted out of the URL...

Hyperdyne · Aug 18, 2011

Suzuki made a pretty solid business plan and stuck to it. However I can imagine charging 12-13K MSRP for a 600 helps.

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Suzuki Q2 2011 – Profitable for the First Time in 11 Quarters

vonstallin Я - Ребенок Люциферов

John29 Road racing since 1973

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socal Well-Known Member

vonstallin Я - Ребенок Люциферов

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Suzuki Q2 2011 – Profitable for the First Time in 11 Quarters

vonstallin Я - Ребенок Люциферов

John29 Road racing since 1973

Cloin Certified cone picker

socal Well-Known Member

vonstallin Я - Ребенок Люциферов

Hyperdyne Indy United SBK

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