Double A Borello Gets Another "out of industry" Sponsor

Congrats Aaron! Your marketing, passion and drive seem to be really working with out of industry sponsors!

So what's the secret...lol!

http://roadracingworld.com/news/article/?article=47785

 

thats what happens when you are a famous paddock DJ! unce! unce! unce!

 

Sweet :up:

 

Hahaha!! I'm thinking if I start playing some Kenny G, I might get a few leads!!

 

Well done, Aaron!

 

XR 1200? Aaron really seems to have a thing for twins. Good luck this season.

 

Thanks to everyone who posted up here!

As for the secret... I dont think there is one particular thing but I can say these things have been "key" for me...

1.Get face to face meetings with the people who you want to sponsor you. I have had endless emails with proposal after proposal and then it just ends. Get in front of the person or people! For every sponsor you get be prepared to be turned down 100+ times.

2.They key for me is to be up front and have clear expectations from/for my sponsors. Think about this... "Have you ever had a friend/family member etc come to a race and not walk away saying that they loved the experience of a WERA event?" This sport offers a bunch of excitement at every level!

3.Dont worry about other racers being critical of you. There will always be someone faster. I cant tell you how many times I have had sponsors tell me that they get calls/resumes after they sponsor me and the racer is saying "I beat him before or I am faster than him"... Honestly there is way more to it than that...

4.Follow through with all of your sponsors. Race reports, news release, etc. FWIW-I only do RoadRacingWorld news release if a sponsor is giving me money or paying some sort of bill. Not for discounts. Just my policy but to me this goes in line with #2 don't sell yourself short (I have heard Mongo say this a bunch of times about racers and he is 100% right DO NOT SELL YOURSELF SHORT!)

5.Have someone help you. I have a friend who owns a marketing/advertising firm. Have a professional portfolio. I can say that social media helps. This last deal I would not have gotten without Facebook. Hate it or love it social media is here. Consult with someone like Lance Lau of Maverick Moto Media. I know as racers budgets are tight but $500-$1,000 is not that much if you get a professional looking portfolio, social media site, etc. Side note I am not associated with Lance but follow several of his racers and "He gets it'.


Figured I would post this up since I have had a couple people ask recently. Honestly I am new at this but hey if you got a question maybe I can help. Never be afraid to ask people in this industry the people can be very helpful...

Oh and pics of Umbrella girls helps


Ride safe,
AAron

 

Yea I am a gluton for punishment I suppose! From Ducati's to a Harley's.


Ride safe,
AAron

 

tracking measurable results can't hurt anything either.

i.e. "Clique Vodka had ____ 'likes' on facebook when they started their sponsorship relationship with Twisted Speed Racing. ____ months later, they've added _____ more 'likes.'"

 

Absolutely! One of the great things about this industry and gaining "outside of the industry sponsors" is the fact that people (racers, motorcycle enthusiasts, etc) really do patronize the sponsors. It is Really awesome when sponsors tell you that sponsoring you worked!

Ride safe,
AAron

 

Wow.. if I was the sponsor I'd tell them "what you just told me really matters, thank you.. there's not a snowball's chance I'd work with you now."

 

Thanks for the mention, Aaron!

 

Nicely done Aaron:up: We will definitely be following you this season...can't wait to hear your feedback on the Harley...the racing looks great. It's great to see that two of WERA's HWT racers have made the transition to the AMA

 

Congratulations AA


Im kinda wanting to ride/race one of those. I think it would be fun.

 

Nice job Aaron. Good to see you doing it the right way. Congrats.

 

Great job AA!!!

Seems like only yesterday we were sitting down at the BottleShop Cafe going over that legal-size paper list of racing questions!!

 

Maybe from "Glen Oaks Retirement Village."

Has anybody else noticed how many new guys who have not even ridden a race are trying to get sponsorship FIRST? I'm getting about one email a week from new guys asking me to help them with their resumes, and they have never even taken a flag yet. Really? I say "Go try a few races. Then you'll have an idea what it is about and you can begin to make a presentation."

AA is totally right about the face-to-face thing. Email requests for sponsorship are a waste of effort. You have to go pump the flesh, sit down with the guy and show him how you can benefit him.

You're fast and think that alone makes it worthwhile to sponsor you? Not at all. You're not fast but you have big dreams and hopes? Not a chance, pal. Show your work, as teachers used to say, in the days before every little kid got a gold star for picking his boogers.

Act like an asshole on Facebook, or in the paddock where it gets noticed by any media, and your sponsorship chances just faded to almost zero. Photos of you and your girlfriend on your track day bikes in front of a random store don't help the potential sponsor, they embarrass him. Getting sponsored by a business that screws their customers will hurt you down the line, too. Running the stickers and decals of a shop that is known in the area as being incompetent will hurt your future chances. You have to be particular about who you will represent. More than anything else, get even a hint of a rumor that you are a drug abuser or user, you may as well pack your stuff and go home. The 70's are over.

 

sup aa , way to go dude !

look me up under the triple crown banner at ra

and good luck , ride safe , ride fast

 

Tom, you're an awesome guy!