The reason that I like them is because I hate to store shop. Besides, in BFE there's not much to choose from in retail. The service is pretty good. As a business model, I was glad that they fired some customers last year. AMZ is some of the best trades that I've made. I made 85k on 2 trades over ~3 months.
Told ya It's a little sad that Sears had the entire distribution setup AND the stores and just totally blew it on jumping on the internet bandwagon. They had everything Amazon has taken years to build but totally blew it all. Funny too on the Amazon HQ stuff. Ever hear of the Sears Tower?
To be fair, Sears was killing off / screwing up the catalog business side long before the internet became a thing. I remember when the Sears Catalog store in my town became a full blown brick and mortar Sears, as they moved away from the fulfillment side.
Yeah, they did have it messed up for a while and it was more than just missing the internet boat. Buying KMart didn't help any I'm sure too.
Sears also tried to start a home goods store called The Great Indoors. That was a $2 billion belly flop.