Data Shows Honda is Still Top of The Global Sales Chart https://www.visordown.com/news/industry/data-shows-honda-still-top-global-sales-chart
For sure it's scooters. My brother rents out a bunch of scooters in Thailand, Honda is the favored scooter followed by Yamaha,then Suzuki.
Ducati always surprises me with how few bikes they sell: "Ducati closed 2023 with 58,224 motorcycles delivered to passionate Ducatisti worldwide. A result that places the past year as the third best in the Company's history in terms of sales, albeit marked by a slight decrease of 5% compared to 2022 (61,562)."