Agreed, maybe a little less fiddling with tuning due to fuel injection but beyond that the wear/replacement cycle should be similar and the performance is not that much better.
There's a lot of bling on it. IMO would have been more interesting if they made it cheaper and more customizable. It's really all about the motor after all.
That link says 28,000 POUNDS STERLING which at one pound equaling 1.34 dollars currently is around $37,500 plus. Ouch