$30k and barebones. No ABS, no TC, no selectable mapping modes, quickshift, not even heated grips. All things which are fairly standard for a touring motorcycle in that price range. Still, they are kinda nice. But even at $20k it couldn't compete against another touring bike which seemed to be the target. I think they should have shoved it in a chopper frame and marketed it to the Harley type crowd. As a touring bike no way it could match up to the other offerings in that class. If I was reesh I'd buy all the remaining engines and contract Britt to build the frames. Truck them bad boys to all the rallies next summer and profit. I think it would make a badass custom with that powerplant.
The engine alone was $10k. Developed by KaTech. Supposed to be 3 different displacements, not sure where that went. It sweet but expensive. Buddy was going to drop one in his Caterham S7 kit until he saw the price.
Tech has absolutely nothing to do with it. Your making new molds, new machinery, new raw stock supply contracts, new blueprints, repair manuals etc. Go ahead, cut a small block in half and start producing complete engines, see how much that runs ya.
Odds are that Hyundai is more "American Made" than any of the big 3. Obviously corporate profits go elsewhere, but there was a point a few years back (may still be the case) that a Honda truck and Hyundai car were the two most "American made" vehicles you could own. Edit: 2018 has a number of Hondas but no Hyundai...I may be misremembering how much was done at that Alabama plant unless something big has changed.